Intent/Supporting design for gorpcore girlies.
My focus at Aritzia was supporting technical design for:
• Women's athletic apparel (TnAction — GOLDEN),
• SUPERPUFF,
• Outerwear for all sister labels,
• Construction advising for waterproof 2-3L technical apparel,
• Women's mainline denim
• SUPERPUFF,
• Outerwear for all sister labels,
• Construction advising for waterproof 2-3L technical apparel,
• Women's mainline denim
Collaborating closely with senior team members, our efforts culminating into the below styles and many more which don't fit as neatly into the associated categories.
Specifically, my concentration was within the design of trims and maintenance of multi-allocation BOM's, communicating with vendors for counter developments of C0 trims; creating asset libraries for technical illustrations and physical reference, later developing both of the gendered Croquis during the standardization efforts within the business.
SoftWhip™ Challenge 1/2 Zip
Life Relay Zip-up
BodyLite™ Interval Hip T-Shirt
Victory Track Pant
The Super Puff™ XtraShorty - Hi-Gloss
The Super Puff™ Men's - Hi-Gloss
The Super Puff™ Shorty - Hi-Gloss
The Super Puff₂O™ Long
The Super Puff™ Long - cliMATTE™
Golden Summit Parka
The Super Puff₂O™ Long
Brea Oversized Flight Bomber Jacket
Brea Oversized Flight Bomber Jacket
Brea Oversized Flight Bomber Jacket
Polartec® 200 - 1/4 Zip Fleece Sweater
BodyLite™ Interval Hip T-Shirt
BodyLite™ Interval Hip Longsleeve
Dawn Jacket - Packable Hiking Jacket
Panorama Jacket
Life Relay Zip-up
THE SUPER PUFF™ / FW24
Introduced C0-compliant materials and trims to the entire Superpuff line-up for the first time ever, trim developments and new styles were the highlight. Trim briefs and counter developments were my focus, carrying-over existing materials and updating BOMs with new additions. Concurrently, I built the digital and physical trims libraries for both physical reference and detailed trim illustrations for cohesive Technical Sketches, filled with trims and Adobe tools for the Technical Design & Creative Design deparments.
GOLDEN / F24
Building on the fleece craze in the Gorp scene, I presented competitive & aspirational market research to help inform designs and inform trim usage. Altogether closely working with the team, we introduced a new sister brand, or "offshoot" to TNA's streetwear success to a more intentional casual hiker target/pilates girl.
GOLDEN / SS24
Segmenting the success of the 'TnaBUTTER's of the brand, the GOLDEN label took on the product line most competitive to fellow Vancouver company of athletic apparel success. Branding, trims and colour lab assistance each contributed to the venture; and my introduction of archival TNA trims in combination with a fresh materials Library both physically and digitally set up the Technical Design and Design deparments for success moving forward.