Intent/Digestible, tangible deadstock swatches for buyers.
From digital iterations, viability research and design reviews to the team; to hand-assembling the physical swatch cards, both myself and the other assistant collaborated to effectively utilize deadstock material into an entry-point product for the brand.
illustrator mockups
In presenting conceptual designs to leadership, accompanying 2D visuals explained the look and feel without material usage. This aligns with the "L-D-L" Workflow described in my Process Overview.
Digital Mockup: Swatch Kit Insides
Digital Mockup: Swatch Kit Overview
Mockups such as these speed up the approval process, and the development of physical samples with in-house, deadstock fabrics and trims. Together, the Swatch Kit successfully adhered to brand identity and MADE Tech's sustainability efforts within the Outdoor Apparel space.
Current Materials in revised swatch kit
